EngD (International) Product lifecycle management for and with sales and marketing

WMG and Jaguar Land Rover, are seeking a top class candidate to undertake research leading to the award of an International Engineering Doctorate from the University of Warwick.

As a ‘Research Entrepreneur’ on our International Doctorate programme you will have unrivalled access to some of the best teaching and industrial expertise in the world.  You will emerge from the four-year programme more confident and better equipped to make a difference to your future employer and the global marketplace. 

This opportunity also provides a substantial tax free stipend equivalent to many graduate jobs.


Jaguar Land Rover (JLR) would like to engage an Engineering Doctorate student to carry out research within PLM (Product Lifestyle Management) for and with Sales and Marketing to investigate how JLR can move from an ‘Art’ to a more ‘Science’ based process.  

Customers not only have a variety of vehicle manufacturers to choose from, but also extensive model ranges within each manufacturer.  Further to this once the manufacturer has been selected there are numerous options to be selected.  The variety of the mix of options can affect the manufacture of vehicles in terms of though put as the manufacturing line needs to remain balanced.

If Sales and Marketing can be more Science based through a fuller understanding of the customer, then business reactions will be easier to plan allowing better planning.

Guiding Questions

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Can the use of past and current information on sales and service with the use of information from social media be combined to form an algorithm or process that predicts the priority of the customer?  Can this be used by Vehicle as well as Marketing sections?

Research Objectives

  • Conduct a Literature Review of current information on vehicle sales and the influences on vehicle sales.
  • Create a methodology for how information on sales can be used to predict future vehicle sales.
  • Build a model to prove out the methodology identified.
  • Validate the model against real data.

Entry Requirements


Candidates should have a minimum of an upper second (2.1) honours degree (or equivalent) in a scientific or engineering discipline.


  • Experience of Complex Networking analysis
  • Experience of Microsoft Office tools
  • Self-starter who can work with minimum supervision
  • Good communication skills, especially in regard to requirement gathering and technical knowledge transfer
  • Ability to work with various levels with in a large company

A demonstration of programming skills is also desirable.

Awards available: 1 award available

Funding Details:

Qualifying students receive an attractive enhanced stipend which could be tax and NI free depending on your personal circumstances, paid by the International Doctorate Centre and topped up by a contribution from Jaguar Land Rover. For 2013, this totals approximately £19,000 tax-free per annum.

The funding is for four years and will also cover University tuition fees and all course fees as well as a travel allowance to attend courses.

Length of Award: 4 years (EngD)

Eligibility: Due to funding restrictions, the regulations regarding EPSRC funding require that applicants should be UK or EU citizens to be eligible for EPSRC funding.

Application Details: To apply please contact us at engd@warwick.ac.uk  or phone us on 024 765 24357

Deadline: 30 June 2013

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